“The best way to predict your future is to create it.”― Peter Drucker
People are making more bold predictions this year than in previous years due to the incredibly high levels of uncertainty in the world.
For many, goal setting is often initiated from a place of coming from behind. When we set goals from a place of dissatisfaction with where we are, we will get results but they won’t be enough to turn the tides. Why don’t we try swinging for the fences instead? Start with a compelling vision and a BHAG (Big, Hairy, Audacious Goal) If we hit a home run, great. If we don’t, we will certainly get further than simply setting goals without a vision would take us.
Predictions have their place. They give us insight into where we stand and what potential obstacles we may face. However, it is important to remember that we should not allow predictions to limit what we believe is possible.
Here are some interesting predictions from this weeks news:
1. SLEEPLESS NIGHTS
Windermere’s Chief Economist Mathew Gardner spends his nights poring over spreadsheets and this week he shares his 2021 U.S. housing forecast with us. If you’re looking for some clarity (maybe you like images) read the Inman article Beyond the headlines: What’s in store for 2021? or watch Mathew read his conclusions on YouTube in his 19-minute video.
2. CRYSTAL CITIES
“Wouldn’t it be great to look into the future? You could see just how quickly the world will recover from this deadly pandemic, get the winning lottery numbers—and learn just which real estate markets will be a solid investment.” I don’t own a crystal ball, so I looked to the realtor.com® economics team who listed the housing markets that are expected to ‘sizzle’ next year. Here are The Top 10 Housing Markets of 2021—Who Made the List?
3. SAY WHAT?
Content marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts). It does not explicitly promote your brand but is intended to stimulate interest in what you have to offer. If you’re interested, here are The Content Marketing Institute‘s 100+ Content Marketing Predictions for 2021. Happy marketing!
4. MIA
Realty Biz News reports this week that Zillow forecasts strong housing demand for years to come. Their reason is that “low rates of household formation since the Great Recession mean there are currently around 5.7 million “missing households”. Those missing households account for people who historically would have moved into their own home but have been unable or unwilling to do so for economic reasons. These people, Zillow said, should ensure that housing demand stays high for many years to come.” Available affordable housing is crucial to those buyers who have been MIA in the market.
5. MORE ON THAT
This just in from Washington. The US Department of Commerce cut Canadian lumber tariffs from 20% to 9% reports Florida Realtors. But… “Prices won’t come down enough based on the tariff reduction alone, said Chuck Fowke, chairman of the National Association of Home Builders and a custom homebuilder in Tampa, Florida. Tariffs have contributed to unprecedented price volatility in the lumber market in 2020, leading to upward pressure on prices and harming housing affordability for American consumers.” We’ll have to wait and see if the Lumber Tariff Cut Could Help Buyers of New Homes.
BONUS
From Housingwire: NAR’s Chief Economist and other experts share their housing market predictions for 2021. They say the future of remote work is unclear but reveal markets around the U.S. that showed resilience during COVID-19, which are expected to thrive in a post-pandemic 2021 and 2022.
AT THE END OF THE DAY
Okay, there you have some predictions for 2021. Now, what future will you create for yourself and your business for the coming year? Remember if you want big things, you have to take big swings.
